How Smart Companies Increase Sales in Uncertain Times
Are you a business leader, general manager or sales executive serious about growing your sales and profitability?
Join us in Thunder Bay on January 25 for a one-day intensive sales boot camp designed to help companies maximize their resources and drive sales in every business cycle.
Learn how to see past the headlines to surface opportunities and create your own upsides
Your guides for the day will be expert sales coaches Mel Sauve and Shawn Casemore. Their interactive and practical sessions will deliver actionable market insights and proven sales strategies applicable in any sector.
Gain the insight and tactics you need to:
- decipher economic forecasts,
- leverage current conditions, and prepare for the future,
- uncover new prospects,
- increase your win rate; and
- generate more revenue, with less effort!
Value Provided
Your registration fee includes all sessions and access to our experts, onsite parking, continental breakfast, lunch, and tea/coffee breaks throughout the day.
BONUS OFFER! The first 10 people to register will receive a complementary copy of Shawn Casemore’s most recent book “The Unstoppable Sales Machine: How to Connect, Convert and Close New Customers.”
Program At A Glance
The final workshop schedule will be provided to registrants the week prior to the event.
Session #1: How to Close More Business, More Profitably!
Shawn Casemore, Owner and Founder of Casemore and Co., Inc.
Is your sales team finding it difficult to close new business? Are you finding it challenging to create predictability in your sales revenue, riding a rollercoaster of peaks and valleys? You’ll leave Shawn’s energetic session with a clear plan to:
- Create a sense of urgency to close sales without reducing your price.
- Increase the size of every sale to generate more revenue with less effort.
- Have your customers, suppliers and partners sell for you (at no cost!).
Session #2: Four Sales Strategies That Open Doors
Mel Sauve, President, Global Growth Results
You have two choices in a downturn: You can choose a doom-and-gloom perspective, trimming staff and pulling back efforts in preparation for “inevitable” setbacks. Or you can re-strategize and refocus to go after opportunities in this new business context.
In turbulent markets smart companies focus on building new business, creating new opportunities, opening new clients and closing more deals. Mel will be our expert guide through tried and tested strategies that can turn these economic times to your advantage. Learn how to:
- Develop a New Business – Winning Sales Strategy
- Reframe your value proposition to reflect current realities
- 5 Best Practices – that will increase your WIN rate
- Have a winning attitude and share it with your team.
Session #3: How Smart Companies Access Funding to Accelerate Their Sales Growth
Jenni Myllynen, Northern Ontario Exports Program
Since 2011, the Northern Ontario Exports Program has supported companies to improve their profitability and expand sales outside of Ontario. Leave this session knowing how to:
- Connect with and hire experts in sales development and training (such as those showcased today).
- Secure additional support for export marketing activities.
- Qualify for up to $21,000 in funding.
Start 2023 off right! Join us on Wednesday, January 25 to refresh your sales skills and seize the opportunities that come from selling smarter.
Get to Know Our Experts
Shawn Casemore
Owner and Founder of Casemore and Co., Inc.
As a consultant, speaker, and executive advisor, Shawn enables companies, their leaders and teams to accelerate their sales results. His global consulting firm has attracted over 200 leading organizations such as CN Rail, Tim Hortons, PepsiCo, Kids Help Phone, and Sick Kids. A prolific writer, his insights can be found online in publications such as Fast Company, PLANT Magazine, and INC magazine and his latest book “The Unstoppable Sales Machine” was released in August 2022.
Mel Sauve
President, Global Growth Results
Mel’s career has spanned over 30 years working primarily in Export Sales, Marketing and Business Development for Canadian manufacturing companies selling highly engineered products and services worldwide to industries including mining, steel, metal fabrication, security and nuclear. Since starting Global Growth in 2010, Mel has worked with over 50 Canadian mining supply and industrial companies helping them export their products worldwide.
Jenni Myllynen
Program Manager, Northern Ontario Exports Program
Jenni has more than 15 years of experience advising companies and sectors on how to innovate and grow. Having worked on four continents in industries including consulting engineering, global finance, and cleantech, she has advised companies, governments and the United Nations on issues including ESG reporting, technology commercialization and market transformation. Today she applies her global business acumen to assist companies from Northern Ontario to undertake international expansion.
Connect with Jenni on LinkedIn.
Organizer
The Northern Ontario Exports Program provides timely financial assistance and targeted training to help export-ready small and medium enterprises, industry associations, and not-for-profit organizations from across Northern Ontario to kick open the doors to new markets. Since 2011, we have supported more than 500 export-building initiatives led by companies and organizations with product and service exports from sectors ranging from mining, forestry, manufacturing, fabrication, biotechnology, transportation, renewable energy, and digital economy to consumer-packaged goods. Are you growing and diversifying your sales outside of Ontario? Apply today for the support you need! The Northern Ontario Exports Program is delivered on behalf of Ontario’s North Economic Development Corporation and is funded by FedNor and the Northern Ontario Heritage Fund Corporation (NOHFC).
Venue
The Innovation Centre provides innovation support to SME’s through business advice, market research, accessing funding, patent assistance, workshops and more.