PRO Kids ‘Power to Play’ Campaign Raises Over $52,000
In 2021, PRO Kids received a grant through the Thunder Bay Community Foundation for their Power to Play Campaign. The grant was used to develop three short promotional videos that illustrated the impact of PRO Kids. Each video told the story of a child who has been supported by PRO Kids.
Their grant supported their ability to address the needs of vulnerable populations by acting as a support tool for PRO Kids. With these videos, the Power 2 Play campaign was able raised over $52,000.
These videos also increased public awareness of the PRO Kids service. Not just to donors, but to those who can apply and benefit from it as well. Videos are incredibly effective when communicating on social media as they raise awareness and show relatable stories that are likely to appeal and motivate families in need to reach out and use their services.
Check out their videos here: