Community Clothing Assistance (CCA)

In the heart of Thunder Bay, where community spirit and compassion intertwine, the UNDERCOVER Project stands as a beacon of hope. Initiated by the Community Clothing Assistance (CCA), this extraordinary endeavor has been transforming the lives of children in need since its inception.

Project Genesis: A Response to Invisible Struggles 

The UNDERCOVER Project was born out of a deep awareness of the invisible struggles faced by underprivileged children. Recognizing that basic necessities like underwear and socks were often overlooked in the realm of charitable giving, CCA set out to address this gap with a project that goes beyond material provision.

How the Project Works

What sets the UNDERCOVER Project apart is its commitment to preserving the dignity of the recipients. Instead of a mere distribution of essential items, the project operates on a voucher system. During the annual Christmas cheer event, children aged 4-14 receive a support hamper containing a special voucher. This voucher can be redeemed for seven pairs of new underwear and socks at the CCA’s Admin office, ensuring a personalized and dignified experience for each child.

Impact in Thunder Bay

Annually, the UNDERCOVER Project touches the lives of over 1000 underprivileged children in Thunder Bay. Beyond the numbers, it weaves a narrative of hope, resilience, and community support. The project is a testament to the power of grassroots efforts in making a substantial difference in the lives of those who need it most.

Confidence: A Key Component of the Project

Beyond providing physical essentials, the UNDERCOVER Project plays a pivotal role in bolstering the confidence of its young recipients. Poverty often carries a silent burden of stigma, especially for children attending school. By ensuring that every child has access to clean, new underwear and socks, the project eliminates a source of embarrassment and fosters a sense of normalcy.

The Ripple Effect of Community Support

While the project’s primary focus is on providing essential undergarments, its impact reverberates through the entire community. The sense of togetherness, compassion, and shared responsibility is not confined to material goods. It radiates through the stories of those involved, creating a tapestry of human connections that define the true spirit of Thunder Bay.

Join Community Clothing Assistance and our network of volunteers and partners in bringing joy to the children of Thunder Bay this holiday season. You can support the UNDERCOVER Project in many ways:

  • Donate new socks and underwear in one of our collection bins through the city. Find the list here.
  • Become a volunteer. Help us cherish the children of our community and keep each other warm.
  • Donate to support CCA. You can donate online or in our main office at 404 May Street N.

For more info about Community Clothing Assistance, please visit: clothingassistance.com/